Lisa at Payne Ross and Associates, a Charlottesville VA based full service ad agency (www.payneross.com) called last month asking us to do a set of photos for Klöckner Pentaplast (www.kpfilms.com). She wanted something stylish but also clean and easy to understand. Klöckner is a leader in providing packaging, printing and specialty film solutions for more types of product than I could possibly imagine. Think - the plastic (film) that batteries come in, or the printed sleeves on bottles of water, credit cards, pill packs, medical devices, and on and on. Anyways, in this case, Campbell's had decided to change up the packaging on their microwaveable single serve soups. The goal? To address a desire by their consumers to be able to see the actual soup ingredients on the shelf in the supermarket. I won't go into it here, but I will say that the issues involved, the research, testing, and implementation are really interesting.
We shot 4 photos to go with an article being published next month in the packaging trade magazine Packaging World (www.packworld.com). We are REALLY hoping that one of these would make the cover and it did 8-)) Thanks Lisa! Here is a link to the digital version of the magazine, if you are interested the article starts on page 50.